
CEO & Co-Founder | 5x founder | 2 exits | 1 Unicorn | Tech CEO & CTO
I’m a seasoned founder and executive with 20 years of experience building and scaling technology companies, including two successful exits and co-founding Healthcare.com, which achieved unicorn status with a $1 billion valuation. I’ve led startups from inception to thriving scale-ups, navigating funding rounds, M&As, and complex growth challenges. My expertise spans AdTech, Performance Marketing, InsureTech, eCommerce, and FinTech across diverse verticals such as health and life insurance, auto insurance, education, mortgages, entertainment, and remittances. As a technical founder, I’ve built teams and technology from the ground up for most of the companies I’ve been part of. From crafting MVPs and iterating rapidly to achieve Product-Market Fit, to hiring and mentoring the initial engineering teams, I’ve honed the skills to scale organizations efficiently. A significant part of this journey has been building and leading globally distributed engineering teams across Latin America, the USA, Asia, and Europe. I’ve successfully scaled teams to 100+ engineers across different continents, time zones, and cultures, fostering collaboration and alignment despite geographic and cultural differences. I specialize in implementing agile development processes and establishing KPIs to ensure team alignment as organizations transition through various growth phases. Through these experiences, I’ve learned that building software is as much a social endeavor as it is a technical one, driving me to continuously refine my ability to nurture high-performing, diverse teams. I thrive under uncertainty, leveraging systematic thinking, problem-solving, and execution to build technology platforms that process millions of transactions, manage hundreds of millions in revenue, and drive multimillion-dollar businesses, creating value for users, employees, and investors alike. I’ve been fortunate to learn from exceptional mentors and coaches from leading companies like Amazon, Booking.com, Priceline, and Microsoft, who have played a pivotal role in my professional growth. Beyond my professional endeavors, I’m an active participant in technical leadership communities, engaging with peers to explore the intersection of technology and business value. These connections continue to inspire me and sharpen my ability to align technical innovation with strategic goals.
peoplefund.com
healthcare.com
brokersweb.com
Miami, Florida, United States
Co-Founder & Managing Partner
Tora Labs
• www.linkedin.com/company/toralabs-io
• Full-time
Mar 2023 - Present
Guatemala
Executive Advisor
Healthcare.com
• www.linkedin.com/company/healthcare-com
• Contract
Mar 2023 - Feb 2024
Miami, Florida, United States
Chief Technology Officer
HealthCare.com
• www.linkedin.com/company/healthcare-com
Oct 2014 - Mar 2023
Technology Advisor
PeopleFund Inc.
• www.linkedin.com/company/peoplefund-inc-
Oct 2014 - Jan 2024
Lecturer
Universidad Francisco Marroquín
• www.linkedin.com/school/universidad-francisco-marroquin-guatemala
Jan 2019 - Dec 2022
Guatemala
Chief Technology Officer
Vantage Media
• www.linkedin.com/company/katch-
Jan 2013 - Jul 2014
El Segundo, CA / Guatemala City
VP of Technology
BrokersWeb.Com, Inc.
Jan 2009 - Sep 2011
Analista de Plataforma y Tecnologia
Terra Networks CAMDO
Dec 2001 - Dec 2003