I am Susan Coelius Keplinger, a San Francisco Entrepreneur and avid athlete. I help companies use data to tell stories and grow their business through quantitative marketing. Previously I was Founder and President of Triggit, an ad technology company. Triggit helped big brands like Booking.com, Home Depot, and Walmart leverage customer data to serve personalized ads. Triggit was sold to Gravity4 in 2015. Prior to Triggit, I co-founded Votes For Students, a Pew Charitable Trusts funded non-profit dedicated to measuring the efficacy of Internet and Email marketing as a Get-out-the-Vote technique. I earned my BA from Northwestern University, where the USA Today named me one of the nations top college students in 2004. The Fortune Most Powerful Women Community recently named me a top emerging entrepreneur. Beyond my entrepreneurial forays I love to sport and can be found chasing the wind and waves while kitesurfing or hurling down the sides mountains on skis or downhill bike.