As a Senior User Interface Consultant at Toyota North America, I contributed to the design and development of responsive web portals based on Oracle ATG and other platforms, using cutting-edge technologies such as HTML5, CSS3, Bootstrap, jQuery, Angular, and React. I applied my 14+ years of UI development experience and my passion for coding to create user-friendly and interactive interfaces that enhanced the customer experience and satisfaction. I also leveraged my knowledge of Object Oriented JavaScript, MV* libraries, jQuery UI, jQuery Mobile, and Template Toolkit to handle the entire user interaction, from the front-end to the back-end. I collaborated with the development team, the business analysts, and the stakeholders to ensure the quality and functionality of the web applications. I also thought from an end user's perspective and acted accordingly, as I believe that understanding the rules of the game clearly can lead to overwhelming success.