• MARKETING VERSATILITY - Experience in all areas of consumer/shopper marketing and digital commerce including: eCommerce, integrated marketing, planning, budget, retail media, digital shelf, scale (multi-brand) marketing, media, digital, social, content, TV, promotions, sports/entertainment partnerships, brand design, experiential, and team, agency management. • OMNI-CHANNEL MARKETING CAMPAIGNS – Extensive experience in development of integrated marketing vision and campaigns leveraging the full complement of the marketing mix. Illustrated by numerous campaigns for Nabisco/Kraft/Mondelez (Portfolio & brand specific such as Oreo, Ritz, Wheat Thins, etc.). Combining deep consumer/customer insights with bold activation. • MAJOR SPONSORSHIPS/PARTNERSHIPS - Partnership marketing leader with record of complex negotiations at highest levels with-in partner organizations such as: Official Sponsor Deals with Olympics, NCAA, NASCAR, US/MLS Soccer, US Open: Athlete Deals with Peyton/Eli Manning, Venus/Serena Williams: Music Deals with Lady Antebellum, One Direction (1D), American Idol and many more. • DIGITAL TRANSFORMATION – Used cutting edge strategy to leverage digital and social media, transforming Oreo from a TV only brand to a leader in digital/social marketing, winning multiple industry awards. • BUILDING ORGANIZATIONAL CAPABILITIES – Unique experiences building organizational capabilities, towering strength as a marketing team leader and developer of talent, leader of marketing shared services, created new infrastructure at Pinnacle Foods, pioneering Marketing Activation “Center of Expertise” capabilities post spin-off at Mondelez. • Integrated Marketing Campaigns • Media/Digital/Social/Content Strategy and Implementation • Bold Marketing Innovation (with Large/Mid-Size Company and Scrappy/Entrepreneurial experience) • Major Sports/Entertainment Sponsorships/Partnerships • Omni-Channel Communications • Brand "go-to market" Strategy - Driving Consideration / Relevancy • Global/Local Experience • Extensive Consumer Promotions/Licensing • Scale (multi-brand) Marketing, Activation & Planning • Budget and Marketing Operations • KPI/Scorecard and "Real-Time" Performance Management • Cross-Functional Marketing Partner (Facilitator, Leader and Drive for Results Collaborator) • Agency/Vendor Mgt.