Sotiris's expertise lies in marketing strategy, strategic planning, and marketing leadership and is backed by 20 years of senior executive experience with large international corporations across various industries (fmcg, cosmetics & beauty, food & beverage, fashion retail, jewelry & accessories). Sotiris's simple philosophy is that businesses and brands that thrive in the long run consistently serve a purpose of making people's lives better and easier in ways that matter, and Sotiris's mission is to help brands grow, businesses thrive, and people make it happen. As a Marketing Strategy Advisor, Sotiris provides high-level, strategic counsel to senior executives and marketing leaders. He works with founders, CEOs, and senior marketers who are looking for a trusted expert to help guide marketing and brand strategy, solve complex business challenges, build solid and strategy-focused marketing & communication plans, and identify new growth opportunities. As a Marketing Leadership Coach, Sotiris works one-on-one with business and marketing leaders, helping them sharpen their marketing leadership skills, improve decision-making, and develop a growth mindset. Through personalized coaching, he supports them to navigate challenges, inspire trust, refine their strategic thinking, and elevate their performance. Whether it's aligning their team, overcoming leadership obstacles, or mastering strategic planning, he empowers marketing leaders to become more effective and impactful. Key areas of contribution: * Marketing Strategy, Branding, and Communications, * Strategic Thinking and Strategic Planning, * Marketing Leadership and Management, * People Development and Coaching. Through out his professional parkour, Sotiris has been trusted to curate many leading brands and to lead high-morale, high-performance teams of amazing professionals. As a senior executive, Sotiris directed major business turnarounds and high performance marketing projects with direct impact on sales and growth. He created and launched hundrends of marketing and advertising campaigns, some of which were benchmarks in their field, working with exceptional teams and world-class creative, media, and branding agencies. Sotiris is based in Athens Greater Metropolitan Area, Greece, and is available to work internationally, remotely and by (limited) travel. He speaks Greek, English and French. If you are concerned with marketing strategy or marketing leadership challenges, schedule a free of charge initial call with Sotiris at sotiris@spyrakopoulos.gr or DM him on LinkedIn.