Architect of world-class stages | Building the next era of IRL experiences for B2B

The best brands in the world know that digital reach alone isn’t enough. Real loyalty, trust and influence are built when people meet in person. That’s why I design live experiences that are as powerful and memorable as they are commercially effective - events that people talk about long after they’ve left them. Over the past decade I’ve led some of the world’s most influential B2B events, generating annual revenues in the high nine figures and running teams of more than 100 people. I build events and experiences that cut through the noise. I’m obsessive about how they look and feel, and I’m hands-on from strategy through to production. I’ve launched new $10M+ events, curated stages for the CEOs of global brands from Gap to Harrods to Pinterest, and built formats that feel more like festivals than conferences. What drives me most is people: audiences who experience something unforgettable, and teams who love the work as much as the outcome. At Shoptalk, my approach raised employee NPS by more than 40 points, proving that culture and excellence go hand in hand.