Spoiler alert: this summary wasn’t written by AI. It was lived, written, and rewritten — the old-fashioned way. Brands no longer just want to communicate. They want to engage, inspire, and perform. Above all, they want to exist where their audiences live, interact, and consume. For over 15 years, I’ve helped companies navigate this transformation. At the crossroads of digital, culture, media, and technology, I design strategies that turn attention into real impact. My playgrounds: sports, brand marketing, gaming, retail, media, digital advertising, influence, sponsorship. My expertise: monetization strategy, AdTech, strategic partnerships, user experience, high-impact storytelling. And most importantly: strong B2B and closing culture — from opportunity spotting to signing multi-market deals, including pipeline structuring, forecasting, negotiation, and C-Level relationship management. I connect audiences to brands, insights to ideas, and business models to results. What I build: high-performing sales organizations, long-term partnerships, and brand experiences that make a mark. Tomorrow, brands will be experience platforms. My role: to take them there — with vision, structure, and bold thinking.