Skip Fidura, FIDM
I help B2B SaaS and Martech companies transform marketing into a true growth engine. With deep experience in brand positioning, go-to-market strategy, and demand generation, I have consistently delivered measurable business outcomes in fast-paced, competitive markets. Experience & Achievements • Brand Strategy & Positioning: Led a rebrand consolidating four brands into one providing market differentiation, which positioned the business for scale. • Demand Generation: Engineered a full-funnel strategy that increased lead generation through SEO by 5X and created content syndication programmes generating 100k+ impressions and doubling lead flow. • Market Expansion: Spearheaded entry into the US market for multiple businesses, tailoring strategies to new behaviours and regulatory landscapes. • Product & Market Alignment: Repositioned product offerings into cohesive platform solutions and redefined target markets to unlock growth. • Investor Relations: Crafted investor stories and multi-year marketing budgets that directly supported successful funding rounds. Specialization I specialise in tightening brand positioning, refining go-to-market strategies and building multi-channel demand generation programmes that deliver measurable impact. My leadership approach blends data-driven insights with creative storytelling to accelerate both short-term revenue and long-term business growth. Goals In my next opportunity, I aim to partner with ambitious organisation seeking to scale — helping them strengthen their brand, expand into new markets, and build marketing functions that consistently drive growth.
ogilvy.com
truist.com
org.uk
dotdigital.com
acxiom.info
London, England, United Kingdom