CEO @ BE A LION (Mediaset Group) | Board Member | New media & Generative AI | IESE, Wharton | MIT | YPO | IC-A

C-Level with experience in media, technology and as entrepeneur. Currently CEO of Be a Lion, the Company pioneering the application of AI Gen to content creation and production. Experience as board member. As an entrepreneur, two start ups sold in 5 years. My expertise in marketing and media stems from my previous management roles at multinational companies like Google, Mediaset, and PRISA, as well as other specialist ad-tech firms. I have diverse experience spanning different countries, organizational types and needs, which has enriched my perspective and adaptability. I have sound and proven capabilities to manage and lead people, P&Ls, and projects and to communicate at all levels. I have a strategic vision, strong interpersonal skills, and a passion for innovation. Tech early adopter and a true digital native, with a keen interest in generative AI and its implications for business strategy and vertical applications.