
CEO @ BE A LION (Mediaset Group) | Board Member | New media & Generative AI | IESE, Wharton | MIT | YPO | IC-A
C-Level with experience in media, technology and as entrepeneur. Currently CEO of Be a Lion, the Company pioneering the application of AI Gen to content creation and production. Experience as board member. As an entrepreneur, two start ups sold in 5 years. My expertise in marketing and media stems from my previous management roles at multinational companies like Google, Mediaset, and PRISA, as well as other specialist ad-tech firms. I have diverse experience spanning different countries, organizational types and needs, which has enriched my perspective and adaptability. I have sound and proven capabilities to manage and lead people, P&Ls, and projects and to communicate at all levels. I have a strategic vision, strong interpersonal skills, and a passion for innovation. Tech early adopter and a true digital native, with a keen interest in generative AI and its implications for business strategy and vertical applications.
goo.gle
tradedoubler.com
ypo.org
orange.com
prisabs.com
digilant.com
bbdo.com
Madrid, Community of Madrid, Spain
CEO
Be a Lion
• www.linkedin.com/company/be-a-lion-com
May 2019 - Present
Board Member. Executive VicePresident
BCMA Spain
• www.linkedin.com/company/bcma-spain
Oct 2020 - Present
Board Member
RightHand
• www.linkedin.com/company/right-hand-talent
Jun 2023 - Present
Member
YPO
• www.linkedin.com/company/ypoglobal
Jan 2023 - Present
Director of Video, Branding & Agencies
• www.linkedin.com/company/google
Apr 2018 - Apr 2019
Partner and Founder
ANIMAL MAKER
• www.linkedin.com/company/animalmaker
Jan 2015 - Mar 2018
Madrid
Managing Director / Directora General
PRISA Brand Solutions
• www.linkedin.com/company/prisa-brand-solutions
Sep 2013 - Jan 2015
Madrid y alrededores, España
mckinsey.com
syracuse.edu