
Strengths: Multi-channel digital and offline marketing strategy, Human Centered Design, Customer Experience (CX), & Design Thinking. A demonstrated ability to develop authentic experiences and solutions by identifying and leveraging user insights/analytics. Results-oriented manager of people/projects who can design/implement innovative and effective programs. Excels in fast-paced environments. Unique ability to influence diverse groups from executives to engineers to end-users. Expertise: • Marketing Strategy/Program Management • Customer Experience/Journey Mapping/Human Centered Design/Design Thinking • Workshops, UX Research, Workflow Analysis, Facilitation • Senior Client/Agency Management • Performance Data Analysis • Team Development/Mgmt Career Highlights: - Led AARP customer experience to include feedback insights, applying learnings to drive marketing and enhance overall experience. Insight resources: Clarabridge, Voice of Customer, Foresee, NPS, Awareness Tracker. Channel feedback: call center, social media, artificial intelligence. - Managed AOL Chase account- the largest marketing partnership in AOL's Financial Services category. YOY increased revenue generation. - Launched first digital services division at The Economist Group's DC publications acting as Custom Solutions Consultant for the Northeast and West Coast regions - Managed solution dev/sales for AT&T-Yahoo's largest Telecom Account - achieved 160% goal - Generated $10 mm incremental AOL revenue via sales solutions efforts for new premium ad formats - Developed new, innovative AOL ad products–runner up in DMA Excellence Award - Speaker at Direct Marketing Association (DMA) National Conference 2010 - 3+ yrs Agency account mgmt, insights, and strategic planning experience at EURO RSCG/Havas, NYC – Clients included JP Morgan, Nestle, Frito-Lay & Schering-Plough - MBA–Smith School of Business, MD-Management and International Business Specialties: Customer Experience, Customer Success, Digital, Advertising, Marketing, Video, Social, Search, Email, Mobile, Sales Solutions, Account Management, Customer Insights
about.me
aarp.org
apei.com
aol.com
economist.com
yahooinc.com
Washington, District of Columbia, United States
Principal CX Consultant / Marketing Strategy
SP Consulting
• www.linkedin.com/company/consultingsp
Jan 2019 - Present
Remote
Marketing Campaign Manager
American Public Education, Inc. (APEI)
• www.linkedin.com/company/american-public-education-inc
• Full-time
Jun 2020 - Dec 2021
Washington DC-Baltimore Area
Digital Channel Manager/Strategy, Integrated Value and Strategy
AARP Digital
• www.linkedin.com/company/aarp
Mar 2013 - Jan 2019
Washington D.C. Metro Area
Consultant, Custom Digital Solutions
The Economist Digital (CQ Roll Call)
• www.linkedin.com/company/the-economist
Jun 2012 - Aug 2012
Washington D.C. Metro Area
Account Director
Yahoo!
• www.linkedin.com/company/yahoo
Nov 2011 - Mar 2012
Greater New York City Area