
Senior Communications Leader in Health and Tech | Building Mission-Driven DTC and B2B Companies | #GivingTuesday, Rachael Ray, ZOE, Mashable, The Muse
I help organizations talk to people in ways that feel human, clear, and worth listening to. As a senior communications leader, I’ve spent my career turning complex ideas into narratives through strategic storytelling that drives real business results. From launching new products to scaling global movements, I focus on creating messages that invite participation and inspire action. What I've delivered: - Grew ZOE to 100K+ paid members and $80M+ in revenue through narrative strategy and communications leadership - Scaled Mashable into a global media brand reaching 25M monthly readers and driving $20M+ in revenue - Co-created #GivingTuesday, now a worldwide movement that has mobilized billions of dollars for causes around the globe - Consistently supported co-founders and executives through transformation, crisis, and difficult moments What I bring: Deep expertise across integrated, corporate, executive, and crisis communications, with proven success in content strategy, social media, internal communications, and media relations. A track record of supporting revenue growth, international launches, and large-scale community building. Most importantly, I help mission-driven teams find their voice and bring people together around ideas that matter. Currently exploring communications leadership roles in mission-driven companies where I can help scale impact and build lasting connections between organizations and their communities.
mashable.com
pearson.com
joinzoe.com
themuse.com
brewpr.com
mecglobal.com
New York City Metropolitan Area
Director of Internal & Executive Communications
ZOE
• www.linkedin.com/company/joinzoe
Feb 2024 - Dec 2024
VP Communications, Community & Content
ZOE
• www.linkedin.com/company/joinzoe
Aug 2023 - Feb 2024
New York City Metropolitan Area
VP Brand Marketing & Communications
ZOE
• www.linkedin.com/company/joinzoe
Apr 2021 - Aug 2023
Advisor
FitBark
• www.linkedin.com/company/fitbark
Jul 2013 - Jan 2021
Chief Content Officer
TheMuse.com
• www.linkedin.com/company/the-daily-muse
Oct 2016 - May 2020
New York, United States
Chief Digital Officer
Rachael Ray/ Watch Entertainment
Aug 2013 - Sep 2016
New York, NY
Features Editor
Mashable
Jun 2008 - May 2009
Project Manager
USD/Hagshama
Apr 2006 - Apr 2007