An advocate of cross-platform and emerging media solutions for media and entertainment companies, Sean Merriweather offers extensive expertise as a strategist, utilizing qualitative and quantitative data to craft stories and develop solid business plans to enhance sales growth and market exposure. Sean's background spans marketing and advertising strategy, sales development, analytics, research, and insights for a broad range of media outlets and platforms, including TV (linear, VOD, OTT, iTV/advanced TV), online and mobile digital media (display, search, video, ad tech), and social media. Collaborative media research, strategy and marketing professional with nearly 20 years of diverse experience delivering advertising solutions to TV networks, digital publishers, ad networks, and entertainment content providers, with proven success in: # Sales and Marketing: Strategic brand development targeting broad and niche markets to drive sales growth and exposure. # Research: Providing analytics, modeling, and insights that lead to successful strategies for traditional and emerging media. # Leadership, Training and Development: Thought leader with innovative vision for sales force organization, expansion, and success. # Client Solutions: Keen utilization of contracts, negotiations, and partnerships to cultivate beneficial client relationships. Key Terms of Expertise: #Strategy # Online/Mobile/Digital Advertising #Ad Tech # Cross-Platform Solutions # Integrated Marketing # Media Research and Analysis # Brand and Sales Development # Market/Business Intelligence # Marketing and Sales Materials # Department Budgets/Planning Speaking Engagements *Brookyln Tech Week: Panelist – Women in Tech, 2018 *Made in NY Media Center by IFP: Creative to Founder Lab, 2018 *Made in NY Media Center by IFP: Creating a Digital Marketing Strategy, 2018 *Audience Research Foundation: Audience Measurement Conference- Seeking Brand Synergy, 2014 *One Day Immersion in TV, Cable and Digital Entertainment: Building a Network for the Next Generation: The Launch of Pivot, 2013 *New York University (Stern): TV Management Guest Lecturer - The Recount: How Changes in Measurement Changes Television, 2013