Market Intelligence, GTM, Google | MBA Stern | ex-NBC, Paramount, MediaLink, Hulu

Sarah currently is the Global Activation Lead, Customer and Business Intelligence within the Go-to-Market global team at Google. In her role, Sarah accelerates business growth by activating world-class customer and market intelligence insights to strategy, marketing, product, and revenue generating functions at Google. Previously, she served as Senior Director, Business Operations, Digital Growth at NBC News Group, where she led a team focused on monetization and video partnerships across NBC News, TODAY, MSNBC, and CNBC. Prior to NBCU, Sarah was a Senior Director of Sales Strategy at Paramount Advertising, structuring and executing operational and strategic initiatives across digital, cable, and broadcast. Sarah's career began in merchandise planning at Abercrombie & Fitch, where she led long-term business planning and achieved over 16% YoY growth for categories delivering $79 million in sales. Driven by a belief in the power of storytelling, she pursued an MBA at NYU Stern to combine her business acumen with her passion for entertainment, media, and technology. She serves on the advisory board for E2AC, a non-profit that connects award-winning content creators, mission-based organizations, and passionate funders. In her spare time, Sarah loves attending Broadway shows, visiting theme parks, rooting for the Miami Heat, and searching for the best cheeseburger. Experience: Google, NBCU, Paramount, MediaLink, Hulu, Wasserman, Abercrombie & Fitch Currently Watching: Nobody Wants This (Netflix), The Morning Show, (Apple TV), Survivor / The Amazing Race (Paramount+), Only Murders in the Building (Hulu)