Strategic and creative social media professional with 4+ years of experience in social strategy, influencer marketing, digital brand storytelling, and performance optimization. Adept at developing data-driven social campaigns, analyzing performance metrics, optimizing engagement, and aligning content with business objectives. AREAS OF EXPERTISE: • Social Media Strategy & Content Planning (Paid & Organic) • Influencer Marketing & Brand Partnerships • Data-Driven Performance Optimization (Google Analytics, Sprinklr, Meta Business Suite, Hootsuite) • Paid Social Advertising (TikTok Ads, LinkedIn Ads, Retargeting, Programmatic Display) • Digital Storytelling, Brand Engagement, Creative Strategy & Art Direction • Content Creation & Community Engagement • Social Listening, Competitive Benchmarking & Trend Analysis • E-commerce & Shopify Optimization (SEO, UX, Product Merchandising) • Software Proficiency: Adobe Creative Suite, Figma, Notion, Canva, Sprinklr, Hootsuite