
Strategic and creative social media professional with 4+ years of experience in social strategy, influencer marketing, digital brand storytelling, and performance optimization. Adept at developing data-driven social campaigns, analyzing performance metrics, optimizing engagement, and aligning content with business objectives. AREAS OF EXPERTISE: • Social Media Strategy & Content Planning (Paid & Organic) • Influencer Marketing & Brand Partnerships • Data-Driven Performance Optimization (Google Analytics, Sprinklr, Meta Business Suite, Hootsuite) • Paid Social Advertising (TikTok Ads, LinkedIn Ads, Retargeting, Programmatic Display) • Digital Storytelling, Brand Engagement, Creative Strategy & Art Direction • Content Creation & Community Engagement • Social Listening, Competitive Benchmarking & Trend Analysis • E-commerce & Shopify Optimization (SEO, UX, Product Merchandising) • Software Proficiency: Adobe Creative Suite, Figma, Notion, Canva, Sprinklr, Hootsuite
phia.com
ibm.com
newschool.edu
rokit.com
New York, New York, United States
Social Media Manager
Samantha Siu New York
• www.linkedin.com/company/samantha-siu-new-york
• Full-time
Oct 2024 - Present
Social Media Strategist
Samantha Siu New York
• www.linkedin.com/company/samantha-siu-new-york
• Full-time
Jul 2024 - Oct 2024
New York, New York, United States
Social Media Coordinator
Threads of Tech
• www.linkedin.com/company/threads-of-tech
• Full-time
Jan 2025 - Feb 2025
New York, New York, United States
Product Evaluator
Phia
• www.linkedin.com/company/phia-co
• Part-time
Sep 2024 - Feb 2025
New York, New York, United States
Creative Team Lead
IBM
• www.linkedin.com/company/ibm
• Full-time
Sep 2023 - Dec 2023
New York, New York, United States
Research Assistant
The New School
• www.linkedin.com/school/the-new-school
• Part-time
Oct 2022 - Sep 2023
New York, United States