Over the past seven years, I've led growth, marketing-communications, and partnership development across Sub-Saharan Africa and Europe in entertainment, tech, and luxury goods. I am focused on driving commercial success in my role, expanding market reach through strategic communications and community development. Since 2017, my passion for blockchain-based software, developer communities, and decentralization has been the backbone of my approach, yielding substantial media value, effective crisis communication management, and strong partnerships. My expertise aligns communication strategies with business goals, enhances community engagement, and elevates reputation. I have brokered numerous agreements with media partners, global and regional influencers, production houses and leading hospitality conglomerates. My career so far spans Strategy, Negotiation, Partner Management, Relationship Management, Content Production and development, Platform Partnerships, Revenue Generation, Digital PR, and Brand Management.