With over three years of experience in Partnership Management at the DP World Tour and Ryder Cup, I developed expertise in creating brand awareness and building strong relationships to fulfil the objectives of both rightsholders and their various partners. I managed key accounts (including Rolex, Fortinet, and Pepsi), led commercial programmes for prominent tournaments, and supported the elevation of the Rolex Series. As of the start of 2025, I transitioned further into the world of partnership and sponsorship consultancy.