
Scaling CPG Brands Smarter | Strategic Growth and Execution | Omnichannel and Go-To-Market Accelerator
CPG brands today face some of their most complex challenges yet. Growth is more competitive than ever, retail and DTC landscapes are evolving rapidly, and scaling successfully requires more than just a great product. That’s where I come in. For more than 20 years, I’ve led growth, transformation, and digital reinvention for top consumer brands—including PetSmart, The Vitamin Shoppe, Nutrafol, and Mend—driving over $1 billion in revenue and $70M in funding. Now, as Founder & CEO of Compass Rose Ventures, I work with CPG executives, operators, and investors to cut through the noise and execute real, measurable growth strategies. How I Help Brands Scale: ✔ Omnichannel Strategy – Optimizing growth across DTC, marketplaces, and retail ✔ Brand Positioning & Revenue Acceleration – Strengthening differentiation and demand generation ✔ Consumer Behavior & Market Insights – Turning data into strategy that moves the needle ✔ Execution, Not Just Strategy – Helping brands implement high-impact, scalable solutions Growth is complex—but the right strategy makes all the difference. If you’re navigating the challenges of scaling a CPG brand, unlocking new revenue channels, or optimizing omnichannel execution, let’s talk.
loft.com
nutrafol.com
vitaminshoppe.com
chicos.com
bestbuy.com
Charlotte Metro
Founder & CEO
Compass Rose Ventures LLC
• www.linkedin.com/company/compass-rose-ventures-llc
• Full-time
Apr 2017 - Present
Charlotte Metro
Podcast Host
The Story of a Brand Show
• www.linkedin.com/company/the-story-of-a-brand-show
Jun 2023 - Present
Chief D2C & Digital Officer
Nutrafol
• www.linkedin.com/company/nutrafol
• Full-time
Jun 2018 - Aug 2019
Greater New York City Area
Chief Digital and Ecommerce Officer
The Vitamin Shoppe
• www.linkedin.com/company/the-vitamin-shoppe
Nov 2015 - Mar 2017
Greater New York City Area
EVP, Chief Marketing Officer (CMO) & GM
Pet360
• www.linkedin.com/company/pet360
Jan 2011 - Dec 2015
VP Ecommerce Marketing
Ann Taylor Retail
• www.linkedin.com/company/loft-
• Full-time
Jan 2009 - Dec 2010
New York City Metropolitan Area
Sr. Director, E-Commerce
Chico's FAS
• www.linkedin.com/company/chico-s-fas-inc
• Full-time
Jan 2007 - Dec 2009
Fort Myers, Florida, United States
Director of Online Marketing
Best Buy
• www.linkedin.com/company/best-buy
• Full-time
Jan 2004 - Dec 2007
Bloomington, Minnesota, United States
Ecommerce Manager
Wilsons Leather
Jan 2000 - Dec 2003