Executive Creative Director at Accenture Song / AdWeek 100 / AdAge 40 under 40 / 6x Emmy Nominee / Ex-GSP, The Community, Razorfish, Digitas, Leo Burnett, DM9

Roger Baran is a seasoned creative leader with over 24 years of experience leading global initiatives for iconic brands like Pepsi, Coca-Cola, BMW, Honda, Doritos, Tostitos, Xfinity, Samsung, Adobe, Verizon, JPMorgan Chase, Disney, Kellogg's, Edward Jones, Bank of the West (BMO), American Express, Rexona, Degree, Axe, Haagen Dazs, Dreyer's, Doublemint, FINRA, Specialized, and The Dali Museum. His work has earned over 200 awards, including multiple Cannes Lions, One Show, D&AD, Clios, Webbys, Effies, Andys, and Emmys and three of his campaigns are part of MoMa's permanent collection. From reshaping Pepsi's global positioning, to pushing Doritos into a new era with bold initiatives, his work is known for transforming brands through the intersection of creativity and innovation. Before his role as one of the creative leads at Accenture Song North America, he was VP & Executive Creative Director at The Community, and Executive Creative Director & Head of Innovation at Goodby Silverstein & Partners, where he led major pitch wins for Pepsi and BMW. Roger’s approach to creativity blends strategic insight, multi-disciplinary collaboration, and boundary-pushing concepts. He thrives on building strong teams and fostering an inclusive, high-energy environment, enabling rapid decision-making and creative breakthroughs.