Roee Adler is the Co-Founder and CEO of Hud. Roee started programming computer games in grade school and proceeded to be part of multiple startups. At Envara (acquired by Intel) he was working on one of the early implementations of WiFi. At AeroScout (acquired by Stanley) he was a product leader for indoor location-tracking solutions in hospitals and logistic facilities. In 2009 he joined Soluto as Chief Product Officer, and led its launch at the inaugural TechCrunch Disrupt where the company won the top prize. Soluto was acquired by Asurion. In 2013, after moving to New York, Roee joined WeWork as Chief Product Officer and led the creation of the technology that runs the business’ core operations, such as building management, expansion, member operations and billing. In this position he grew a team of less than 10 engineers in New York to hundreds across New York, Tel Aviv, San Francisco, Shanghai and Montevideo. In 2017 he led the creation of a new business unit called WeWork Labs, which grew to 8-digit revenue and over 100 employees in 10 countries in less than 2 years, including significant operations and revenue in the US, China, South Korea, India, Brazil, UK, and Israel. In 2020 Roee co-founded Santa together with Shai Wininger and Menachem Katz and served as its CEO. Santa aimed to create a new kind of physical/digital mobile retail store for suburban areas, but sadly shut down after two years of operations. Roee is married to Avital, a neuroscientist, and has three children. He holds a BA in Computer Science (summa cum laude) and an MBA from IDC Herzliya. He is a former Judoka, loves cinema, and thinks Battlestar Galactica is the best TV show ever made.