
I provide expert analysis of media research data from companies such as Nielsen, MRI and Arbitron. In addition to this analytical proficiency I also offer excellent writing and editing skills that bring dull statistics to a lustrous shine - I greatly enjoy diving into data and telling a story in a concise and compelling manner. My creative skills extend to Social Media, where I maintain three blogs, two Twitter accounts and a Facebook page - and I can manage/maintain your accounts as well. Specialties: Writing & editing (e.g., POV's, presentation decks); creative analyses; targeting; in-depth knowledge of the Mature, Affluent, Gay/Lesbian and Minority markets; great relationships w/research vendors; negotiating vendor contracts; mentoring
New York, New York, United States
Senior Managaer, Media Operations
dentsu international
• www.linkedin.com/company/dentsu
• Full-time
Sep 2014 - Present
150 E. 42nd St., New York, NY 10017
Blogger/Researcher
The Starry Eye Network
Jan 2010 - Present
Media Research Consultant
RAF Consulting
Jan 2009 - Jul 2014
SVP Media Research Director
Universal McCann
• www.linkedin.com/company/um-ww
Sep 2007 - Nov 2008
VP Media Research Director
Carat USA
• www.linkedin.com/company/carat
Jan 2003 - Jun 2006
VP Media Research Director
FCB New York
Mar 1995 - Feb 2002
Consultant
RAF Consulting
Jan 2002 - Dec 2002
VP Assoc. Media Research Director
NW Ayer/Mediaedge
Jun 1987 - Mar 1995
Senior Media Planner
Scali McCabe Sloves
Apr 1979 - Jul 1981