Design Lead with 10+ years of experience shaping intuitive, scalable digital experiences across fintech, web3, and brand-driven platforms like Kraken, Bitfinex, and LEGO. I work across product strategy, UX, UI, and visual storytelling — with a strong focus on clarity, usability, and consistency. I’ve led cross-functional initiatives, built and maintained design systems, and helped define how complex platforms communicate through both interaction and identity.