Founder & Chief Positive Deviant at Tailored Thinking - B-Corp • #HRs Most Influential Thinker list 2023/24/25 • International & TEDx Speaker • Author - Personalisation at Work • Positive Business Psychologist

Rob is a specialist in bringing positive psychology to life within organisations. He is the founder and Chief Positive Deviant of Tailored Thinking, an evidence-based positive psychology, wellbeing and HR consultancy who were named HR Consultancy of the Year 2020 by the CIPD. Rob is world-leading when it comes to enabling and encouraging job crafting within workplaces. He is the author of Personalization at Work, a practical and evidence-informed guide to applying job crafting published by Kogan Page in March 2020. His work, ideas and research on how people can personalise and bring their whole and best selves to their jobs have been presented at academic and professional conferences around the globe. Rob is a Chartered Fellow of the CIPD and a Chartered Fellow of the Australian HR Institute. He has a first-class Masters in Applied Positive Psychology from the University of Melbourne and continues to research and collaborate with academics from the University’s Centre of Positive Psychology. As a senior HR leader and consultant, Rob has delivered sector-leading and award-winning people initiatives and business transformation projects working with companies across sectors ranging from multi-national banks to digital start-ups. An avid runner, Rob has previously competed on the international stage, having represented Great Britain in mountain running and orienteering. These days, Rob runs and cycles purely for fun and reflection and enjoys outdoor (mis)adventures with his family in Durham.