As Chief Experience Officer (CXO) at Rosaprima, I lead the strategy and execution of both Product Experience and Customer Experience for a brand committed to creating and sharing the world’s most iconic luxury roses. My responsibilities include driving digital innovation, overseeing product design, guiding research, implementing new technologies, automating the supply chain, and managing a global team. I continually evaluate and enhance every physical and digital touchpoint to provide exceptional experiences for both our customers and employees.