Passionate about the intersection of marketing and technology, I have dedicated over 18 years to driving business growth through innovative marketing strategies and data-driven decision-making. My journey in marketing has been fueled by a love for analytics and a commitment to integrating cutting-edge technologies like AI and automation into marketing practices. As a performance-driven marketer and analytics enthusiast, I thrive on blending creativity with precision to create tangible and impactful business results, and not just vanity results. Throughout my career, I've been fortunate to lead and work with talented teams and collaborate with diverse stakeholders to make marketing more efficient, and achieve remarkable results. My experience spans from co-founding a performance marketing agency, spearheading large-scale projects and managing multi-channel marketing efforts to developing strategic partnerships, leading brand strategy initiatives, and diving deep into data analysis and SEO. Outside of work, I am an avid learner and enjoy staying ahead of industry trends to continuously evolve and innovate.