As the Marketing Lead of Media.ink, I have been leading a digital advertising agency that focuses on ROI, performance, and brand growth for the past four and a half years. I have helped hundreds of clients to drive sales, reduce media waste, tell their story, and attract the right customers with smart, cost-effective, and integrated campaigns. With over 15 years of experience in online advertising, marketing automation together with SEM, Social and Programmatic media buy, I have developed a deep expertise in algorithmically executed media campaigns, as well as data analysis and trading automation with help of Power Automate, Python and other dev. tools. I am also a certified in Power Automate, Python and TD trading academy specialist. I am passionate about creating and executing innovative and effective strategies that anticipate the evolution of technology and user needs in the digital age.