As a strategy and insights consultant, I specialize in uncovering the emotions of feeling seen. With over a decade of award-winning marketing experience, I've gained insight into a diverse array of consumers from mobile gamers and fitness fanatics to steakhouse diners and semi-truck drivers. My career began in advertising agencies (Rokkan, Translation, HMH), before moving to an in-house brand consultancy at the world's leading music company (Universal Music Group), and now working independently with partners looking to create breakthrough moments in culture. BRANDSAmerican Airlines • American Eagle Outfitters • The Balvenie Whisky • Bulova • Campbell's • Candy Crush • Coca-Cola • e.l.f. Cosmetics • Gain Detergent • Glenfiddich Whisky • Hendrick's Gin • Hertz • Honda • The Humane Society of The United States • Intel • Jack Daniel's • Jägermeister • LA28 • Lego • Lenovo • Lincoln Motors • LongHorn Steakhouse • McDonald's • Milagro Tequila • MLB • M&M's • Oreo • Pokémon • Sailor Jerry Rum • Sharp Electronics • Sprite • Starbucks • Stoli Vodka • Tough Mudder • Tullamore D.E.W. WhiskeyARTISTSBea Miller • Bishop Briggs • Carly Rae Jepsen • Coi Leray • Doechii • EARTHGANG • Feid • Jade Bird • James Blake • Jax Jones • J Balvin • Jonas Blue • Jonas Brothers • Juanes • Julia Michaels • Jon Batiste • Kacey Musgraves • Karol G • Katy Perry • Lady Gaga • Lewis Capaldi • Lil Yachty • Logic • Mabel • Max Richter • Metro Boomin • Migos • Mustard • NewJeans • Peach Tree Rascals • Post Malone • Pitizion • Ryan Tedder • Selena Gomez • Shawn Mendes • Stephen Sanchez • Take A Daytrip • Tiana Major9 • Tierra Whack • Tove Lo • Vince Staples • The Weeknd • Young Miko • Zedd • ZHU