With nearly 10 years of experience in digital marketing, I have a proven track record of driving business growth, optimizing marketing strategies, and leading teams to success. Worked across B2B and B2C businesses and Implemented strategic and tactical marketing campaigns to drive engagement and sales. I bring a solid history of success in boosting conversion rates and performance. Well-versed in online and traditional marketing approaches and have experience managing a budget of over $30 Mn per year while constantly achieving the LTV and ROAS Goals. At Zynga, my Senior User Acquisition Manager role is pivotal in spearheading innovative acquisition strategies and scaling user bases across our key game categories. Mastering platforms from Meta to TikTok, my expertise lies in crafting data-driven campaigns that resonate across global markets, ensuring a constant influx of new and engaged returning users. Leading with a strategic mindset, our team has excelled in designing and executing go-to-market strategies, particularly for racing titles, while ensuring cross-category success in simulation and strategy games. The professional growth and development of my team is a testament to our collaborative ethos and shared commitment to achieving Zynga's strategic objectives. Areas of specialization are: User Acquisition, Lead Generation, Demand Generation, Marketing Automation, Brand building, SEO, SEM, Social Media Management, Vendor Management, Stakeholder Management, Performance Marketing, Mobile App Marketing, Web Marketing, and GTM Strategy Tools/ Platform Knowledge: Facebook, Google Adwords, Google Analytics, Apple Search Ads, Tiktok Ads, Snapchat, Twitter Ads, LinkedIn Ads, Appsflyer, Hubspot, Hootsuite, Salesforce, Intercom, Hotjar, LeadSquared, Google Analytics, SEMrush, Adjust, Tableau, Bidalgo, Nanigans, Google Insight Finder, Sensor tower, Singular, Jira, and many more.