
As a former VP Marketing and CMO, I specialize in helping companies grow their marketing, with an expertise in performance media and Streaming TV advertising. My experience includes 80+ total companies, 50+ TV launches, 10+ leadership roles, 20+ exits. I've managed over 50 launches of Streaming TV advertising, with many of the top media agencies and largest Streaming advertisers in the world, including DSW, Grove, Instacart, Kalshi, Masterclass, Nerdwallet, Ramp, Square, Thumbtack. More recently brought in to advise on all the paid media advertising at Allbirds, Carter’s, DSW, Hello Bello and Instacart. I've had over 10 VP Marketing or CMO leadership roles, across B2C (Travelocity, TripIt, WGT, Global Wine, Nerdwallet, Ethos Life, Backcountry) and B2B (GetThere, Kespry, Freebird, Productiv). Some key leadership roles... - Backcountry, Interim VP Performance - 6 mos, 15 people, spend >$10/mo, higher ROAS, acquired - Ethos, Interim CMO - 12 mos, 10 people, spend >$10M/mo, 2x higher ROAS, >$3B valuation, pending IPO - Nerdwallet, Interim CMO - 18 mos, 25 people, spend >$10M/mo, 2X higher ROAS, IPO, Super Bowl spot I've contributed to over 20 client exits to date, including: Erie/Leaf, Figure/IPO, RemixAI/Asurion, Backcountry/CSC, Blinkist/GO1, Grove/IPO, Kespry/Firmatek, Shep/FlightCentre, Nerdwallet/IPO, Freebird/CapOne, WeFind/OutLoud, Choose Energy/RedVentures, WGT/Topgolf/Callaway, Seghesio/Crimson, Jimmyjane/Diamond, TripIt/Concur, WetFeet/Universum, Arrival/TelePacific, GetThere/IPO, GetThere/Travelocity-Sabre, Memco/IPO, Memco/Platinum, Cheyenne/IPO/Computer Associates My experience includes… - Strategy - product-market fit, segmentation, launch - Branding - positioning, messaging, measurement - Acquisition - CPC, CPA, CPI, CAC, ROAS, LTV, CLV - Performance - search, shop, affiliate, social, retargeting, display, video, audio, app, TV - Attribution - models, incrementality, MTA, MMM - Growth - A/B testing, funnel optimization, CRO - Content - strategy, SEO, social, influencer - Mobile - ad networks, app store, MTA/MAT, ASO - TV - performance TV, streaming TV, OTT, connected TV, CTV, linear TV - Offline - direct mail, radio, print, OOH, events, sponsorships - Lifecycle - CRM, email, push, notifications, SMS - Marketplaces - two-sided supply and demand - Gaming - virtual goods, monetization, DAU, MAU, ARPU - B2B - sales teams, demand gen, lead scoring, ABM - PR - media, blogger, influencers, analysts, speaking, awards, PPR - Finance - budgeting, analytics, analysis - Management - exec teams, boards, teams, hiring, coaching, mentoring
kalshi.com
figure.com
petmeds.com
current.com
getaround.com
thumbtack.com
masterclass.com
Sonoma, California, United States
Startup Marketing Advisor
Running Start Marketing
Jan 2005 - Present
San Francisco Bay Area
TV Advisor
Kalshi
• www.linkedin.com/company/kalshi
Aug 2025 - Present
New York City Metropolitan Area
Marketing Advisor
Hello Bello
• www.linkedin.com/company/hellobello
Sep 2025 - Present
Media Advisor
Carters Inc.
• www.linkedin.com/company/carter's-oshkosh-bgosh
Aug 2025 - Present
Atlanta Metropolitan Area
Media Advisor
Ramp
• www.linkedin.com/company/ramp
May 2025 - Present
TV Advisor
Owner.com
• www.linkedin.com/company/owner-com
Aug 2025 - Present
San Francisco Bay Area
TV Advisor
Jack Archer
• www.linkedin.com/company/jack-archer
Mar 2025 - Present
Marketing Advisor
RareCarat
Apr 2021 - Apr 2022
New York, New York, United States
opensea.io
remix.com
dogtopia.com
instacart.com
eventbrite.com
upstart.com
titan.com
designerbrands.com
thrivemarket.com
blinkist.com
ramp.com
owner.com
allbirds.com
bit.ly
prose.com
paireyewear.com
noviconnect.com