
With a creative and committed approach, I have a proven track record in creating analytical solutions to improve efficiency, drive business results and aid company strategy. Recently my work has involved promoting and launching new revenue streams for SAS cloud analytics, offering analytics as a service and custom-building cloud solutions to solve customers’ problems. Prior to that, I acted as data lead on the Westpac/Air New Zealand credit card partnership launch, which achieved a 10x increase in credit card applications, and implemented the first model-building platform and first behavioural segmentation within Air New Zealand, leading to record performance in campaigns. I also increased customer retention by 8% at Vodafone by building churn models and behaviour triggers. Core Skills and Competencies • Delivers real business results through data-driven insights • Employs a customer-centric approach to solving business problems with analytical use cases • Drives adoption of analytics within organisations • Expert knowledge in designing, measuring and optimising to drive continuous improvement • Builds excellent relationships with internal and external stakeholders • Ability to quickly pick up and work in new environments across industries and countries
parexel.com
vodafone.com
airnewzealand.com
sas.com
experianplc.com
Singapore
Senior Business Development Manager (Cloud)
SAS
• www.linkedin.com/company/sas
• Full-time
Jan 2021 - Present
Singapore, Singapore
Senior Analytical Consultant
SAS
• www.linkedin.com/company/sas
Mar 2016 - Dec 2020
Singapore
Manager Customer Strategy
Air New Zealand
• www.linkedin.com/company/air-new-zealand
Feb 2015 - Mar 2016
Auckland, New Zealand
Senior Customer Data Analyst
Air New Zealand
• www.linkedin.com/company/air-new-zealand
Jun 2013 - Feb 2015
Auckland, New Zealand
Insights Analyst
Vodafone New Zealand
• www.linkedin.com/company/vodafone
Feb 2009 - Jun 2013
Auckland, New Zealand
Programmer
PAREXEL
• www.linkedin.com/company/parexel
Jan 2007 - Oct 2008
Sheffield, United Kingdom