
Growth & Transformation Executive | Driving Scalable Revenue, Profit & EBITDA Growth | Speaker
A growth-driven executive with a proven track record leading companies through transformation, scalability, and sustained profitability. I bring a unique blend of strategic foresight and operational rigor, consistently driving double- and triple-digit revenue and EBITDA growth across multiple industries. Over my career, I have led organizations through periods of accelerated growth—expanding revenue from $100M to $300M—and improving margins, operational excellence, and culture. My leadership philosophy centers on clarity of vision, disciplined execution, and empowering teams to perform at their best. Recognized as a strong analytical thinker with well-rounded expertise across several product categories in home goods, appliances, fashion, and CPG sectors. I have been promoted throughout my career several times due to my proven track record of service excellence. Expertise: • P&L management leadership driving business growth from $100M to $300M. • Team leadership, successfully leading teams from 5 to 40 employees • DTC, B2C, and Amazon experience, growing businesses in all segments • Brand leadership, launching and scaling multiple brands, achieving 50% to 300% growth • Performance Marketing – excellent skills driving ROI and ROAS • Digital Road mapping – successfully launched and implemented several roadmaps • Site Merchandising – expert level in driving engagement, conversion and AOV • Omni-channel strategy, connecting digital experiences to physical stores and vice versa • Business Transformation: Planned and executed multi-year growth strategies driving EBITDA and shareholder value • Customer Experience & Innovation: Connected digital and physical channels, improving engagement, conversion, and retention. CREDENTIALS I hold an MBA in Strategy & Marketing from York University supported by a Bachelor of Arts in Political Science & Business Management from The Open University. Certifications include change management and negotiation skills. I am affiliated with the American Marketing Association. Dedicated to community building, I am a passionate volunteer and community advocate passionate about helping others in need and making a difference.
alvarezandmarsal.com
ama.org
vitaminshoppe.com
pwc.com
metro.ca
ajmadison.com
New York City Metropolitan Area
Vice President - Digital Commerce
AJ Madison
• www.linkedin.com/company/aj-madison
Mar 2022 - Present
New York City Metropolitan Area
Senior Director of Merchandising
AJ Madison
• www.linkedin.com/company/aj-madison
Jan 2019 - Dec 2022
Greater New York City Area
Director / Category Manager - eCommerce, Retail
The Vitamin Shoppe
• www.linkedin.com/company/the-vitamin-shoppe
Jan 2016 - Dec 2019
Greater New York City Area
Manager - eCommerce, Technology Consulting
Alvarez & Marsal
• www.linkedin.com/company/alvarez-&-marsal
Jan 2013 - Dec 2016
New York, New York, United States
Senior Consultant & Manager - eCommerce, Technology and Retail
PwC
• www.linkedin.com/company/pwc
Jan 2010 - Dec 2013
Merchandising Category Management
Metro Inc.
• www.linkedin.com/company/metro-inc.
Jan 2007 - Dec 2010