Business integration, research and analytics client lead in digital, mobile and cross-channel brand measurement, focused on infusing the media process with data-driven insights. Using business acumen to achieve highest quality and most usable results for a brand. After working for a host of international organizations for peace implementation in Bosnia and gaining experience in negotiations and structural reform, Ogi pursued graduate studies in linguistics and communication science, with a quantitative business focus. Specialties: Media and ad research, digital expertise, cross-media research, ad copy testing. Financial services, pharmaceuticals and CPG brand focus.