Creative thinker. Curiosity driven. Problem lover and Solution finder. Learner. Proud Generalist. I am a story teller, living on the Border between Creative and Technology, taking complex ideas, and turning them into easy to communicate messages, stories, and content. Currently I work as VP Innovation & Biz Dev @ Publicis Groupe Israel, where I am in charge of connecting the Israeli Startup eco-system with Publicis Agencies and clients worldwide, to create innovative and technological projects and cooperation. Besides my regular day job, I am a lecturer at the IDC Herzeliya for Branding and Storytelling for entrepreneurs, and I advise startups on the storytelling and presentations, so they can find their unique messaging and value proposition and turn it into a vivid story that people remember. In my past I have worked as a Creative Director and VP Digital in Israel's leading advertising agencies, as well as ran the creative and product for sFBI, a startup incubator. I am fueled by curiosity and am in constant search for new and exciting things, such as: books to read, MOOCs to learn, dishes to cook, and places to see. Let's connect!