I started my career combining my studies at the University of Valencia with various positions in several companies and the creation of the company " Tangos de Divan". After finishing my studies I got a scholarship at the Technological Institute of Plastics AIMPLAS to manage Information Systems Institute , in this year with my scholarship I did the Master in Scientific Documentation online and cd rom from the University of Barcelona . In Aimplas I had different positions until I arrived to the direction of the Project Area R & D . It was at that time when I started as an associate professor at the Polytechnic University of Valencia , also during this period was President of FESABID . My entrepreneurial spirit led me to found in 1997 the company Masmedios SL, dedicated to the digital communication. In academia, I am PhD from the Polytechnic University of Valencia , I was director of the Department of Communication Studies DCADHA. I was Director of the International Congress CALSI and the research group CALSI. Currently I am Director of the Master Official CALSI ( Content and Legal Issues in the Information Society ) , Director Official Master of Music and Doctorate of Music Coordinator and member of the steering committee of the IDF ( Research Institute for Design and Manufacture ) In the associative field I am President of AECTA and member of the board of ISKO Spanish Chapter. Internationally I am a founding partner of The Line Between company and I has been visiting professor at the University of New York in the King Juan Carlos I Center. These are what I consider my main knowledge areas : Digital communication ,music and new media, web analytics and metrics , collaborative online strategies, personal branding, information architecture , content management, Digital Products development , Internet , Management, Business Development , Leadership http://nurialloret.com