Senior Data Engineer - Retail Ads & Monetization | DoorDash

At Meta, our Retail Ad Products team has successfully launched innovative ad formats on Instagram, thanks in part to my leadership in analytics. By working alongside cross-functional teams, I've established key performance indicators and tracking systems, empowering advertisers to enhance their performance. My hands-on work in data analysis and dashboard development has been instrumental in informing product development and optimization strategies. Within Reality Labs, my role was pivotal in improving the Camera Platform API performance and reliability by 20%, showcasing my competency in data infrastructure instrumentation. My architectural efforts led to the creation of a central, scalable data model, facilitating the analysis across various data realms. Our team's dedication to building and maintaining robust data pipelines using Python has laid a strong foundation for the ongoing enhancement of AR advertisements and the broader application of AR across Meta's suite of products.