In life and at work, I have a proactive position. Years of work in different roles at large companies gave me a deep understanding of different marketing channels (from SMM to CPA and Organic) and how they converge and aid the product. The experience of building a startup, in its turn, has taught me how to think fast, be growth-oriented, and think outside the box. I believe in community building and that product community is a treasure for both Product and Marketing teams. I also love data --- if there's none, I always try to get some. Lately, I've been majorly focused on fintech and international markets --- my entire professional experience was connected with MENA and Asia.