Results-driven and innovative leader in CTV partnerships, supply strategy, and monetization, with a proven track record of driving multi-million-dollar revenue growth, optimizing supply efficiency, and scaling high-impact partnerships across the programmatic and streaming TV ecosystem. Deep expertise across the CTV supply chain, including inventory monetization, premium content acquisition, programmatic deal structures, supply path optimization (SPO), and platform integrations across SSPs and ad servers. Proven ability to negotiate and secure high-value, enterprise-level supply deals with broadcast networks, premium streaming platforms, OEMs, FAST channels, vMVPDs, and SSPs. Strong background in driving supply path transparency, cost efficiencies, and operational scalability, resulting in multi-million-dollar savings and incremental revenue growth. Leads strategic business initiatives that maximize CTV monetization, expand premium inventory access, and strengthen market positioning. Develops and executes forward-thinking inventory evolution strategies, premium content expansion, and supply diversification to unlock greater long-term revenue potential and competitive advantages. Passionate about CTV innovation, programmatic strategy, and adtech evolution, with a deep understanding of market trends, the competitive landscape, and revenue optimization strategies.