I'm a writer and creative director with 10+ years of experience shaping brand voice, editorial strategy, and storytelling for mission-driven brands. I specialize in partnering with multichannel companies—particularly in the sustainability, wellness, and lifestyle sectors—to create holistic, resonant campaigns, events, and guest experiences. My background bridges journalism and brand strategy, and my work spans long-form editorial, campaign development, product storytelling, and content team leadership. From overseeing brand narratives at Magnolia to writing features on ecological food systems for Life & Thyme, I bring a discerning eye and a deep respect for story to everything I do. As a longtime freelance writer, I’m passionate about telling stories that explore our connection and belonging to the natural world—often through a lens of stewardship, ancestral wisdom, and personal narrative. Whether I’m directing a creative team or writing an article, my aim is always to create work that feels poetic and alive. Projects include: brand identity, campaign strategy, copywriting, marketing emails, product descriptions, blog content, photoshoot production, event collateral, print storytelling, and more. Portfolio & published work: nicolezizabauer.com/food-travel