I’m the Co-Founder and CEO of Creative Layer, where we build consumer applications at the intersection of curation, discovery, and crypto. My journey started in 2005 with a background in Molecular Genetics and Software Engineering. While working at Bio-Rad Laboratories, I merged my love of science with creativity by co-founding DNA11 — a company that turned people’s DNA into personalized art. What began as a fun side project quickly grew into a global business, with products sold worldwide and featured in places like MoMA’s Design Stores. In 2009, seeing the rise of mobile photography, I co-founded CanvasPop, a direct-to-consumer photo-to-art company. Over the next decade, CanvasPop served over 1M customers globally and became a leader in its space, ultimately being acquired in 2021 by Circle Graphics (a portfolio company of H.I.G. Capital). Today, I’m focused on pushing the frontier of where consumer and crypto collide, experimenting with ways to make onchain experiences more engaging, accessible, and meaningful.