I'm a creator-operator who builds programs on social that generate qualified pipeline, not just engagement. Most social marketers chase vanity metrics. I chase revenue signals. As someone who's built and monetized my own creator business, I understand your customers because I am one of them. Ready to help your creator-focused SaaS turn social engagement into measurable business outcomes? My specialty: Turning creator education content into qualified lead generation engines for B2B SaaS companies serving the creator economy. What makes me different: • Creator authenticity → I've walked in your customers' shoes, building audience and revenue through social + email • Revenue accountability → Every post has UTMs, weekly performance reviews tie social activity to qualified leads • Platform-native expertise → Short-form content designed for action across LinkedIn, Instagram, YouTube Shorts, and X • Systems approach → 90-day calendars, lifecycle automations, and cross-functional workflows that scale Key Results: Contributed to higher conversion lift, lower bounce rate, higher YoY online sales growth through integrated social → pipeline strategies. Core Capabilities: • Transform one pillar asset into 5-7 weekly posts across all major platforms • UTM tracking and weekly performance loops that connect social → email → conversions • Design lead magnets and nurture sequences converting social engagement into qualified opportunities • A/B test hooks, thumbnails, and CTAs to maximize reach and click-through rates • Cross-functional collaboration with product, creative, and media teams for measurable ROI Core Competencies: • Social Content Strategy & Execution • Platform-Native Short-Form Video (Reels/Shorts/TikTok) • Creator Community Building & Engagement • Social Lead Generation & Pipeline Attribution • Content Calendar & Operations Systems • Lifecycle Marketing & Email Integration • Content Marketing and Planning • Content Flywheels Strategic Skills: • Campaign Analytics & Performance Optimization • A/B Testing (Hooks, Thumbnails, CTAs) • Cross-Functional Collaboration (PMM, Sales, CX) • Creator Partnership Development • Podcasting Platform Expertise: • LinkedIn • Instagram/Reels • YouTube Shorts • X/Twitter • TikTok • Podcasts Technology Stack: Kit • Google Analytics • UTM Attribution • Zapier • Canva • Notion • Cast Magic • Opus Clip • Hello Audio • Ecamm Live