Hola! I'm Naufal, a Crypto, Blockchain, and Fintech Industries product designer. Over the past two years, I’ve achieved several key milestones at Reku: ✔ Enabled Reku’s Rebranding: Supported Reku’s evolution from a crypto exchange to an Indonesian global investment platform, now offering Crypto, US Stocks, and ETFs. ✔ Contributed to Reku’s Relaunch: Contributed to the redesign and relaunch from Rekeningku to Reku, shaping the brand’s visual identity from a design perspective. ✔ Executed Design Projects: Managed multiple design initiatives, from user research through to usability testing, ensuring a user-centered approach. ✔ Scaled and Maintained Reku’s Design System: Played a pivotal role in expanding and maintaining our design system, also creating 2D animations to enhance design needs. Driven by these experiences, my goal is to design solutions that effectively solve user problems while aligning seamlessly with business objectives.