It's about telling brand stories using meaningful product propositions that enable everyone in a business to have a value-based discussion. And, it's about building wonderful teams to take you on that journey. Highlights: Team - Experienced builder of leading multi-market teams in the delivery of localised plans while meeting business objectives. Brand - Proven ability to build brands for high-paced firms offering complex instruments (lending, credit) & products (automation, orchestration, AI & DeFi technologies). Content expert – Sharp, differentiated value propositions & impactful content enable sales to have value-based conversations. Highlights include regular FT coverage. Change leader – Skilled in reshaping marketing functions into high-performing teams with a culture of growth & whom use new technologies to best effect.