I love product. I couldn’t imagine myself doing anything else. I started my career in software engineering (more than 18 years of experience). As time passed, I found that more and more I wanted to be on the other side of the table - envisioning, defining, and building awesome products! I made the leap a few years ago, and I haven’t looked back. I believe there’s no such thing as a bad user, only a bad product. If our product isn’t accessible to our users, if it’s creating friction at every stage, if users aren’t loving the product, it’s our job to analyze the data, find out where the friction is, and make the product better. My background in software development means I’m able to work closely with dev teams. I’ve got experience in B2C, B2B, SaaS, finance, cloud, and blockchain tech. My past roles have given me the ability to see the big picture and a good understanding of how to constantly come up with new ideas, plan ahead, and find solutions to complex problems. I have great interpersonal skills, the ability to motivate team members, and numerous accomplishments, personally and as part of a team. Most importantly, I'm passionate about what I do. I take initiative and continue to challenge myself on a daily basis.