
I'm a cofounder of Birchbox, where I built the brand from day zero and learned how to connect with customers. Since then, I've consulted with over two dozen startups on brand strategy and experience, as well as helped reposition and relaunch companies like Hungryroot and Coterie. I have also advised and angel invested in a number of startups, and offer office hours for BIPOC individuals (new calendar link coming soon). My latest adventure is helping build Acora, a new impact strategy and advisory firm — at a time when everything feels broken, I'm energized to work with leaders and companies accelerating change.
weareacora.com
birchbox.com
hungryroot.com
tastingtable.com
coterie.com
condenast.com
cleocap.com
Brooklyn, New York, United States
Operating Partner
Acora Partners
• www.linkedin.com/company/acora-partners
Aug 2022 - Present
New York, New York, United States
Advisor
Advisor
Sep 2016 - Present
Angel Investor
Cleo Capital
• www.linkedin.com/company/cleo-capital
Oct 2018 - Jun 2024
Brand Strategy Consultant
Consultant
Oct 2016 - Aug 2022
New York, NY
Interim Head of Brand and Marketing
Coterie
• www.linkedin.com/company/coterieinc
May 2020 - Feb 2021
Brooklyn, New York, United States
VP Brand and Customer Experience
Hungryroot
• www.linkedin.com/company/hungryroot
Apr 2018 - Jun 2019
New York, NY
Cofounder and VP of Brand Voice and Experience
Birchbox
• www.linkedin.com/company/birchbox
Jul 2010 - Jun 2016
Author
Knopf Boston MapGuide
Feb 2006 - Jul 2009