
Hi! I’m Miriam Nicholls, founder of Wordshift, health writer, sinologist, and art historian, with over 20 years of writing experience across different fields. But here on LinkedIn, it’s all about health, wellness, and medical writing. I specialise in creating engaging SEO content that enhances online visibility and builds authority. My extensive background in writing allows me to bring a unique mix of skills and insights to every project. —- So, who are you? You’re likely a health or wellness brand owner who’s working tirelessly to connect with your audience. But a few roadblocks might be holding you back: * Difficulty standing out in a competitive market * A brand voice that doesn’t quite capture your message * Visitors who leave your website before engaging with your content Your copy should be helping you overcome these hurdles, and that's my focus. I write health copy that: 1. Is backed by research and speaks directly to your target audience 2. Clearly differentiates your brand and its offerings 3. Engages your readers and helps build a loyal following What do I bring to the table? * Thought-provoking ad copy that drives action * Thought leadership content that establishes authority in your field * SEO blog posts that rank and resonate * Gated content that converts readers into leads * Email sequences that nurture genuine relationships * Website copy that keeps readers engaged and moving toward conversion * Sales pages that guide prospects through their journey to a decision Every word is backed by thorough research, including Voice of Customer data and market insights, ensuring that your content hits the mark. Interested in working together? Visit wordshift.co or message me directly.
wordshift.com
kraken.com
edu.cn
uni-frankfurt.de
cgtn.com
Sydney, New South Wales, Australia
Copywriter
wordshift
• www.linkedin.com/company/wordshift
• Freelance
Jan 2020 - Present
Sydney, New South Wales, Australia
Consultant for China Competence
Tongji University
• www.linkedin.com/school/tongji-university
• Full-time
Jan 2018 - Aug 2023
Shanghai City, China
Client Engagement Specialist
Kraken Digital Asset Exchange
• www.linkedin.com/company/krakenfx
• Contract
Jun 2017 - Dec 2017
Frankfurt, Hesse, Germany
Journalist and Editor
China Radio International (CRI)
• www.linkedin.com/company/cgtn
• Full-time
Jan 2015 - Jan 2017
Beijing City, China
Private Tutor
Self-employed
Feb 2009 - Dec 2014
Frankfurt, Hesse, Germany
Operations Planner, Language Specialist
Goethe Business School - Goethe University, Frankfurt
• www.linkedin.com/school/goethe-business-school
• Part-time
Jul 2012 - Jul 2014
Frankfurt, Hesse, Germany
Copywriter
Textprovider GmbH
• Contract
Apr 2011 - Jun 2014
Bochum