As a seasoned Director of Digital Marketing, I bring over a decade of expertise in orchestrating highly successful and innovative digital campaigns that drive brand awareness and revenue growth. Drawing upon a comprehensive skill set, I excel in crafting and executing multi-channel strategies that encompass SEO, SEM, social media, email marketing, and beyond. I lean toward data-driven decision-making, tempered with audience empathy, to produce optimal audience engagement and conversion rates, within budget and at target cost per acquisiton. I am proud of the results I've achieved on behalf of Fortune 100 companies, innovative startups, and midlevel companies working to expand their reach. I feel equally at home doing B2C and B2B across all platforms including search, social, programmatic, video, email, display, and influencer/3rd party marketing, and am well versed in most industry CRMs including Salesforce/Pardot, Hubspot, and others.