Mengxiang Li (PhD) is an Associate Professor at Department of Management, Marketing, and Information Systems, School of Business, Hong Kong Baptist University (HKBU). He obtained the Ph.D. degree in Information Systems at City University of Hong Kong in 2013. Prior to joining HKBU, he worked as a faculty member at School of Computing and Information Technology, University of Wollongong, Australia. He has published more than 30 research papers in international journals and conference proceedings, including top-tier journals such as MIS Quarterly, Journal of MIS, Information & Management, Decision Support Systems and International Journal of Electronic Commerce. His articles also appeared in premium information system conferences such as International Conference on Information Systems and Pacific Asia Conference on Information Systems.