I am a creator, podcast host and speaker helping creators and founders go from hiding their struggles to building authentic personal brands so they can feel confident sharing their truth while growing their business.

Shawn Lim is the founder of Human Algorithm, a storytelling-led media platform and personal brand studio that helps creators, leaders, and one-person businesses grow with clarity, authenticity, and purpose. He is also the host of The Human Algorithm Podcast, where he speaks with founders, creatives, and underrepresented voices, redefining leadership and communication in the digital age. A creator at the intersection of media, technology, and identity, Shawn writes the Human Algorithm newsletter, a trusted resource for industry professionals and change-makers exploring personal branding, the creator economy, and inclusive storytelling. Through sharp insights and lived experience, his work empowers individuals and brands to move beyond performance-driven content and build trust through honest, human-first narratives. Shawn brings over a decade of journalism experience, having served as Tech and Media Editor at Campaign Asia and a senior writer at The Drum. His reporting spanned digital transformation, ad tech, and agency innovation across the APAC region, strongly focusing on the future of media, work, and creativity. Throughout his career, Shawn has consistently amplified underrepresented communities, spotlighting stories around LGBTQIA+ rights, mental health, gender equity, and the evolving nature of work. In addition to his writing and editorial work, Shawn coaches creators and executives on building authentic personal brands, writing with vulnerability and precision, and leading with their stories. He also works behind the scenes as a ghostwriter and fractional creator, helping founders, creators, and companies craft high-impact content systems across platforms like LinkedIn, newsletters, and podcasts. Whether he is writing, coaching, or collaborating, Shawn’s mission is clear: To help thoughtful people use storytelling to build trust, visibility, and transformation in a world that often rewards noise over nuance.