A dynamic and accomplished media leader with a wealth of professional experience and proven successes. Able to develop and execute media strategies to drive business results on a national and global level. Adept at creating integrated, omnichannel advertising campaigns with personalized and data driven targeting. Deep experience working in large cross-functional teams, collaborating on bringing award winning and consumer-driven experiences to life. Specific experience in offline and digital media, including CTV, programmatic, search and social media strategy and activation. I have successfully led and managed multiple brand teams, ranging from Fortune 100 companies to emerging, with budgets of up to nine figures. I have a proven track record of delivering world-class service and results, exceeding client expectations, and driving business growth. I am passionate about leveraging media as a powerful tool to connect with audiences, achieve marketing objectives, and create value for brands. I am also a lifelong learner, with an MBA in International Management and a certification in Data-Driven Planning from The Trade Desk. Areas of Expertise ♦ Strategic & Tactical Planning ♦ Programmatic Activation ♦ Analytics & Research ♦ Performance Media ♦ Amazon & E-commerce ♦ Investment Management ♦ Team Building & Leadership ♦ Audience Segmentation ♦ Offline Media/Upfront Planning ♦ Search & Social activation ♦ Ad Tech Implementation ♦ B2B & B2C Communications