For 25 years, I've helped non-profit organizations diversify and sustainably grow their annual giving base -- once doubling, once tripling both donors and dollars. My career is built on a simple belief: that donors of all levels possess the power to create a better world when tapped with personally compelling invitations to join together and magnify their impact. Annual Giving occupies a fast-evolving landscape, one whose challenges I meet through team-building, positivity, adaptability, and testing and adoption of new types of messaging, technologies, data acquisition, and channels.