Madison Avenue credentials meet Midwestern work ethic, Detroit muscle, Southern charm, Milwaukee Iron and traveled Continental. Champion and protector of iconic Fortune 500 brands. I’m a marketer who loves a challenge, thrives on building consumer brands and delivering epic results. I passionately live the brands I market, embrace the issues of the business, and am relentlessly committed to getting things done well, and thoughtfully. I push myself and others to achieve. This is what I do for brands: • Strategic Integrated Marketing Communications – Lead innovative and creative cross-functional teams (Advertising, PR, CRM, Digital, Social) with a focus on driving growth and brand relevance. • Lead Brands With A Challenger Approach – Create brand elevating and agile marketing, addressing dynamic market conditions and increasingly digital consumer behavior. Help leaders think like challengers and challengers become leaders. • Motivating Leader – Direct, develop and inspire teams large and small through player-coach leadership style, mentorship and a collaborative approach, building internal and external relationships. • Omni-Channel Marketer – Develop and leverage analytics to guide decision-making and evaluate return-on-investment (ROI). • Continuous Improvement Mindset – Develop tools, solutions and processes for efficiencies and effectiveness. • Consumer Products Category Experience - Automotive, CPG, fashion, automotive aftermarket products/services, consumer electronics, greeting cards, outdoor power equipment and residential & commercial security systems services, and tires. • Specialties – Messaging strategy, integrated marketing, content development, advertising planning and execution, media planning, sponsorship management, sports, entertainment, global and youth marketing. Please visit www.markpeine.com or contact me via email at mark_peine@yahoo,com. The content on this site reflects my own opinions and not necessarily those of my employer.