
Madison Avenue credentials meet Midwestern work ethic, Detroit muscle, Southern charm, Milwaukee Iron and traveled Continental. Champion and protector of iconic Fortune 500 brands. I’m a marketer who loves a challenge, thrives on building consumer brands and delivering epic results. I passionately live the brands I market, embrace the issues of the business, and am relentlessly committed to getting things done well, and thoughtfully. I push myself and others to achieve. This is what I do for brands: • Strategic Integrated Marketing Communications – Lead innovative and creative cross-functional teams (Advertising, PR, CRM, Digital, Social) with a focus on driving growth and brand relevance. • Lead Brands With A Challenger Approach – Create brand elevating and agile marketing, addressing dynamic market conditions and increasingly digital consumer behavior. Help leaders think like challengers and challengers become leaders. • Motivating Leader – Direct, develop and inspire teams large and small through player-coach leadership style, mentorship and a collaborative approach, building internal and external relationships. • Omni-Channel Marketer – Develop and leverage analytics to guide decision-making and evaluate return-on-investment (ROI). • Continuous Improvement Mindset – Develop tools, solutions and processes for efficiencies and effectiveness. • Consumer Products Category Experience - Automotive, CPG, fashion, automotive aftermarket products/services, consumer electronics, greeting cards, outdoor power equipment and residential & commercial security systems services, and tires. • Specialties – Messaging strategy, integrated marketing, content development, advertising planning and execution, media planning, sponsorship management, sports, entertainment, global and youth marketing. Please visit www.markpeine.com or contact me via email at mark_peine@yahoo,com. The content on this site reflects my own opinions and not necessarily those of my employer.
doner.com
mccannworldgroup.com
saint-gobain.com
bmwusa.com
harley-davidson.com
leoburnett.com
New York City Metropolitan Area
Marketing Communication Manager | BMW Motorrad
BMW Group US
• www.linkedin.com/company/bmwgroupus
• Full-time
Jan 2018 - Present
Greater New York City Area
Director, Brand Strategy & Communications | CertainTeed Corporation - Subsidiary of Saint-Gobain
Saint-Gobain
• www.linkedin.com/company/saint-gobain
Jan 2017 - Dec 2018
Greater Philadelphia Area
Group Manager, Advertising & Promotions (US Brand Manager)
Harley-Davidson Motor Company
• www.linkedin.com/company/harley-davidson-motor-company
Jan 2015 - Dec 2016
Greater Milwaukee Area
Group Manager, Advertising & Promotions (US Marketing Communications Group)
Harley-Davidson Motor Company
• www.linkedin.com/company/harley-davidson-motor-company
Jan 2014 - Dec 2015
Greater Milwaukee Area
Group Manager, Advertising & Promotions - North America
Harley-Davidson Motor Company
• www.linkedin.com/company/harley-davidson-motor-company
Jan 2012 - Dec 2014
Greater Milwaukee Area
Account Coordinator / Market Analyst
Geometry Global (Formerly Malone Advertising)
Jan 1996 - Dec 1997
Cleveland/Akron, Ohio Area